adiZones, designed and developed by Adidas, Official Sportswear Partner of the London 2012 Olympic and Paralympic Games, are permanent installations measuring 625sq metres and boast sporting facilities inspired by Olympic and Paralympic sports that include a basketball, football and tennis area, a climbing wall, an outdoor gym and an open area to encourage dance, aerobics and gymnastics.

Free to use, and open 365 days a year, the adiZone in Ashfield will be installed at Sutton Lawn and will be open from mid November.

The adiZone will serve local communities across Ashfield – as a space where young people can meet socially whilst being encouraged to play sports.  Local coaches and sports club organisers will be invited to attend the site, to spot talent and encourage young people to join local clubs and sporting organisations.

adiZones were initially installed by Adidas in four of the London 2012 host boroughs, and are now being introduced to towns and cities across the UK as the Olympic and Paralympic Games preparation increases. Ashfield District Council secured funding from Nottinghamshire County Council and Section 106 developer contributions to install the venue.

Deputy Leader of the Council, Cllr. John Wilmott, said he was delighted that adiZone was coming to Ashfield.

"I'm delighted that Ashfield is working with an internationally renowned company to bring high quality sports facilities to the District. Youngsters of all abilities will be able to enjoy using the adiZone to enjoy a variety of sports and activities. This will be a real asset to the District."

Nick Craggs, Director of Marketing, Adidas Area North added:

"As a London 2012 sponsor, Adidas believes it is vitally important that free sporting facilities are made available and accessible if we are truly going to get the nation participating in sport. To date the installation of adiZones has brought groups of young people together to get involved in a variety of sports and improved community relations, echoing the legacy that the London 2012 Games hopes to achieve."

Seb Coe, Chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games said:

"It’s fantastic to see Adidas expanding the adiZone programme to Ashfield. The adiZones inspire young people to become more active and help make our vision of encouraging these young people to choose sport a reality."